The challenge:

Increase sales by improving the web site and increasing traffic.

We accomplished both goals by enriching the the web site to demonstrate the support that Permaglaze, Inc. gives to its franchisees. This includes a large package of marketing materials, including video commercials, radio spots and brochures. all of which can be seen on the site.
 
Over an 8-month period,we increased traffic from 40 vistors per day to over 160 per day. We achieved this by frequent evaluations of user search engine activity, and adjusting html text and meta-tags accordingly.